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Image of the Week: The Nissan Altima-te Rogue Trip

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MCI Canada recently joined forces with Event Spectrum Inc. (ESI), a Toronto-based events agency who’ve been delivering successful experiences for some of North America’s largest corporate companies for almost 20 years.

One recent ESI project was the unforgettable ‘Altima-te Rogue Trip’ for Nissan Canada, in which 15 journalists took part in a 7-day road trip along historic Route 66 in 2015 Nissan Altimas and 2015 Nissan Rogues.

The journalists got a real feel for the all-new models during the drive, and took part in fun activities including horseback riding and camping in the grand canyon. They also left their mark at the “Cadillac Ranch” art installation (pictured) – 10 vehicles buried in a farmer’s field where visitors are encouraged to add to the art!

To find out how we can deliver an inspiring experience for your brand, contact us on MCI-GROUP-COMMUNICATION@mci-group.com.

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