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Aiming to Stay in Vogue with Carefully Targeted Events

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“The point is to engage people who are interested in the idea of Vogue –  it’s another way of consuming Vogue, another way of taking part in the world we create.”

In Raymond Snoddy’s article ‘Aiming to stay in vogue with carefully targeted events,’ Vogue’s editor-in-chief Alexandra Shulman explains how launching an annual festival has helped spread the printed word and broadened the magazine’s appeal.

To read the article in full, click on the Download PDF button below.

Article originally published by Raconteur Media on 28 May 2015 in The Times Business Events report.

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