Back to blog index

Client Story Mastercard: Delivering Priceless Customer Experiences

Share

The Challenge

MasterCard was hosting its EU Business Summit in conjunction with the Champions League Final 2014 in Lisbon. MCI was brought on board to create an innovative experience to strengthen the MasterCard brand.

The Solution

MCI’s creative experts designed an impactful and engaging 2-day format. Digital engagement solutions were introduced to the summit for the first time, including an innovative event app combining programme information with tips related to the local area and pushing personalised messages to provide a tailor-made experience for each customer.

Lasting Results 

  • MCI’s comprehensive digital solutions and creative meeting design helped boost customer engagement and reinforce MasterCard’s position as an industry innovator.
  • Client feedback was overwhelmingly positive, with 92% of survey respondents rating the overall summit as good or excellent and 100% agreeing that the summit provided meaningful learning experiences.
  • MCI is currently working with MasterCard as a strategic partner on the creative concept and delivery of the 2015 edition of the summit.

Client Testimonial

“According to our clients, one of the best meetings ever!”

File Download

Close

Suggest a blog Topic

Close

To suggest a topic, please complete this short form.

MCI Group collects your personal data to process your request and respond to you. For more information: Privacy Statement

Get the MCI Live Monthly

Close
Get the MCI Live Monthly

To sign up for our monthly newsletter, please complete this short form.

MCI Group collects your personal data to process your request and respond to you. For more information: Privacy Statement

Send a message

Close


To email the author, please complete this short form.