MasterCard was hosting its EU Business Summit in conjunction with the Champions League Final 2014 in Lisbon. MCI was brought on board to create an innovative experience to strengthen the MasterCard brand.
MCI’s creative experts designed an impactful and engaging 2-day format. Digital engagement solutions were introduced to the summit for the first time, including an innovative event app combining programme information with tips related to the local area and pushing personalised messages to provide a tailor-made experience for each customer.
- MCI’s comprehensive digital solutions and creative meeting design helped boost customer engagement and reinforce MasterCard’s position as an industry innovator.
- Client feedback was overwhelmingly positive, with 92% of survey respondents rating the overall summit as good or excellent and 100% agreeing that the summit provided meaningful learning experiences.
- MCI is currently working with MasterCard as a strategic partner on the creative concept and delivery of the 2015 edition of the summit.