Back to blog index

Image of the Week: ‘Not Any Place’ Experiential Branding Event 2015

Share

Earlier this year, Swire Properties transformed Taikoo Place in Hong Kong into a destination for people to work and play more enjoyably, simultaneously launching the ‘Not Any Place’ brand campaign and product line to encourage a healthier and more productive work-life balance.

To celebrate the launch of the Taikoo Place brand and to engage people in the concept and products, Swire Properties decided to throw a street party with a difference.

Don’t Believe in Style (DBIS), an MCI brand with offices in China, Hong Kong and Singapore, was brought on board to design and deliver an experiential, brand-boosting event for 500 office executives, celebrities, socialites, C-suite executives, bankers, stylists and designers.

DBIS’s innovative event design was inspired by the ‘Not Any Place’ product collection, with the party featuring a 4-metre tall storefront, life-sized shelves and products and larger-than-life shopping bags. These playful features provided perfect photo opportunities for guests, ensuring that the event – and the ‘Not Any place’ brand – made some noise on social networks.

Contact mci-group-communication@mci-group.com to find out how we design an experiential campaign that boosts your brand.

File Download

Close

Suggest a blog Topic

Close

To suggest a topic, please complete this short form.

MCI Group collects your personal data to process your request and respond to you. For more information: Privacy Statement

Get the MCI Live Monthly

Close
Get the MCI Live Monthly

To sign up for our monthly newsletter, please complete this short form.

MCI Group collects your personal data to process your request and respond to you. For more information: Privacy Statement

Send a message

Close


To email the author, please complete this short form.