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Image of the Week: EU Pavilion receives Honourable Mention in EXHIBITOR Magazine’s Expo 2015 Awards


Designed and produced by MCI and partners, the EU Pavilion at Expo Milano 2015 last week received an Honourable Mention in EXHIBITOR Magazine’s Expo 2015 Awards competition in the Best Presentation category for “The Golden Ear.” The Best Presentation award category judges the impact of key messages and the memorability of the Pavilion experience.

“The Golden Ear” is a multi-sensory film which tells a heart-warming story of love, innovation and tradition through the characters – Sylvia, a scientist, Alex, a farmer, and their dogs Alfred and Coco. You can watch the trailer here.

The international jury adored it, calling it “extremely enjoyable,” “whimsical,” and “a wonderful example of storytelling infused with social media.”

Pictured are EU Pavilion volunteers with Matteo Pederzoli, EU Pavilion Visitor Experience Executive Producer/Curator – MCI Special Projects Director, Matteo Fornara, EU Pavilion Director, and Tremeur Denigot, EU Pavilion Communication Manager.

Check out the winners and honorable mentions in each category here and find out more about MCI’s work on the EU Pavilion here.

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