The International Car Wash Association (ICA) hosts The Car Wash Show in North America, but in 2015 the association decided to create its first ever European event to position itself as a global thought leader and attract more European members.
Car Wash Show Europe 2015
The MCI team here in Amsterdam supported ICA with every stage of this ambitious project – from strategic planning to creative event design, from building strong relationships and networks with all the industry stakeholders to targeted marketing and communication campaigns.
From 5 to 7 October 2015, Car Wash Show Europe welcomed over 2,100 industry experts from more than 70 countries, surpassing all objectives – from attendance to industry participation!
We made sure to engage attendees and exhibitors alike with relevant industry content and networking in innovative ways, and designed a number of fun initiatives including the ‘Car Wash of the Future’ (pictured) to add a light hearted touch.
Uniting the global car wash family
ICA was delighted with the event and impressed with our ability to take a US focused event, translate it and tailor it for the European market and making it a truly international gathering. Car Wash Show Europe is actually the largest dedicated car wash show in Europe to date and the first truly global event of its kind.
We have truly started a trend for global car wash gatherings. One participant perfectly captured the success of the event and the strategy by saying, “The car wash family finally has its own home.”
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