Last year we were approached by one of our longest standing clients; they’d had an inspiring idea, one that would break new ground in Gastroenterology, one that would create a unique conference and that had never been produced before in the UK. Their ambition was to host the largest ever to date live endoscopy course in the UK and we were tasked to make it happen.
So where do you begin? What happens if something goes wrong during one of the live procedures? How do you manage that type of risk? How do you ensure maximum engagement with your audience – both the conference attendees and across the globe?
We gathered together a committee of the UK’s top endoscopy experts along with MCI’s best technological specialists and mapped out a solution.
After agreeing that this was in fact feasible, patients were sourced. We required willing participants ready to be operated on in a live surgery, not the easiest of tasks. The programme for the course was developed. To maximise attendance numbers over the two day event a variety of clinicians with differing levels of experience were personally invited. A marketing and social media campaign was implemented ensuring that we captured the imagination of our potential audience pre event.
The conference required state of the art high definition technology whereby the audience could witness via live satellite link simultaneous endoscopy procedures taking place across four UK centres: Glasgow, Cardiff, Nottingham and London.
The conference utilised two-way video and audio transmissions between the host conference venue and the four UK hospital sites to ensure that the operating physician was constantly in contact with the conference audience. Facilitated by a conference chair, the audience were talked through each procedure and given the opportunity to ask the physician questions as the procedure took place.
Risk management was high on the agenda. During a particularly challenging procedure the expert conference chairperson overcame a potentially difficult situation by guiding the operating physician through the process. This happened live in front of an audience of over 500 consultants, nurses and trainees.
Back up plans were in place whereby we would have swiftly moved from the live feed to the expert panel within the conference centre who were pre-prepared to participate in a hosted interactive discussion with the audience, until such time as we could move to a different procedure at one of the other participating hospitals.
MCI delivered this ground-breaking UK live endoscopy event successfully. We engaged its live audience, captured the attention and interactivity of a global audience.
Back to the initial question; yes 500 people can influence the future of surgery.
“Congratulations on a fantastic success with EndoLive UK. The quality of event that you delivered was so impressive, I’m sure it will be the first of many successful live case meetings in the UK” – Conference Chair.