Organizations that promote their growth strategy, reported also growth in membership in addition to their product sales over the last three years. On the other hand, non-growers experienced stagnation or decline.
Here are 5 successful global growth practices to consider before putting your global growth strategy into effect:
- Dedicate commitment and effort to global growth.
It has been reported by twice as many growers as non-growers that international business is very important. More specifically, 62% of growers and 31% of non-growers believe that focus on international expansion is truly significant.
- Introduce relevant products and services to international audiences.
Growers offer a wide range of services and products to members outside North America. Compared to non-growers they seem to enjoy a lot more benefits such as: more networking opportunities, hosting of more meetings, enforcement of industry standards and be more involved in government relations and public affairs activities.
- Integrate global and local operations.
86% of respondents who have offices outside the US are growers, 2/3 have at least one FTE at their headquarters whereas 64% of growers have board members from outside North America – almost twice as much as non-growers.
- Secure partnerships that open market access and improve market capacity.
Organizations that focus on growth are more than likely to form partnerships with international governments and in-market suppliers.
- Consider the emerging markets.
By the year 2025, 6 of the most developing economies such as Brazil, China, India, Indonesia, South Korea and Russia will be responsible for more than half of global growth, based on the World Bank’s estimations.
To find out how MCI association experts can help your association meet key long -and short- term growth objectives, visit us here.