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Technology in the Spotlight of the Event Industry: Problems and Solutions


What is the role and impact of technology to a successful event? How close we are before personal interaction and engagement among attendees becomes obsolete? Just like in most industries, the evolution of technology and the Internet have been reshaping the events industry for the past decade, leaving the technophobes behind.

When the words ‘virtual’ and ‘digital’ started floating around the meetings world, many worried that the need for live interaction would soon be greatly reduced. Others gravely predicted that face-to-face events would become a thing of the past entirely, destined to the same fate as the fax machine or the once-loved mixtape. Then there were the technophobes. They buried their heads in the sand, prayed that the new tech tools were just a gimmick and hoped that ‘going hybrid’ (whatever that means) would never really catch on.

Of course, those new technologies did catch on – and they caught on quickly. The question now is whether it is possible to harness this unprecedented power and combine it with the core essence of organizing a successful event: personal engagement.

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The pessimists worried that live events were on their way out were also way off the mark. In 2016, it’s clear that face-to-face engagement still matters. And it matters more than ever. While virtual meetings and digital touchpoints are becoming more and more important, they’re not replacing face-to-face events; they’re complementing them.

The new Thought Leadership paper titled ‘Engaging and Activating Attendees’ published by MCI, is a truly comprehensive guide for executing successful meetings and events in the digital age. As increased digital engagement is actually fuelling the desire for us to meet face to face, the time is now for online communities to be taken offline with great momentum!

As Sylvia Andre, MCI Group Marketing & Communication Director states: Social media channels are not simply platforms to push messages out and market your events. They’re there to help you build the communities and the dialogues that today’s attendees crave”.


Read more and download the entire paper here.

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