Use of the latest technology should also go hand in hand with social media. Generating engaging social content and creating active online communities is a powerful way of engaging and activating your attendees before, during and after your events. And if you’re looking to attract a significant number of millennials, getting your social media presence right is a must.
Which channels are most appropriate for your particular event is something you’ll need to adapt based on your target audience, but there are 5 tips that apply to most events.
Tip 1: It’s about engagement, not marketing
Remember that social media should never simply be used as a marketing tool. Yes, LinkedIn, Facebook and Twitter all offer a number of ways of promoting your event and reaching a targeted audience, but do not only use these platforms just to spew out advertisements about your event. Social media is a two-way conversation, so use your channels intelligently to start conversations, engage with attendees and potential attendees and build an online community.
Tip 2: Use a multi-channel strategy
A multi-channel strategy is more effective than a single channel strategy. If you’re just getting started, choose two or three key channels that your target audience are using, and adapt your messages to these channels appropriately.
Tip 3: Don’t bite off more than you can chew!
That said, definitely don’t sign up to more channels than you can manage. There’s nothing worse than a company or event that creates a social community and then doesn’t engage it. Choose your channels wisely, and make sure you have content to keep them regularly updated, and a community manager who is social media savvy and skilled at tailoring content to specific channels.
Tip 4: Add social sharing buttons to your site
Add social sharing buttons to your event registration page, so that people who sign up can share with their networks that they’re attending. This is a great way of getting your attendees to effortlessly spread the word about your event.
Tip 5: Make sure you have a social media expert to monitor and manage
When things go well, it’s great to have attendees sharing their experiences with their networks. Of course, this also means that they will have their mobiles at the ready if things take a turn for the worse. Make sure you have a communications strategy in place to anticipate any potential crises, and make sure that you have savvy social media strategist on your team to monitor and manage your channels.