Back to blog index

Making Digital Happen: From Strategy to Execution


Simplifying event hospitality and enhancing the brand experience with a new tailor-made solution

Digital technology is increasingly changing at a rapid pace. Companies and associations also have to adapt to the modern world and the changing digital needs of consumers, delegates and event attendees. In fact, by 2020 it is expected that at least 50% of solutions offered to clients will be technology-driven.

Event attendees and delegates constantly have different needs, expectations and choices as technology adapts – they also want the same results when attending events and conferences.

In this digital age, technology can enhance the brand reputation and visibility of clients, boost consumer engagement and activate audiences. Easing the event hospitality process throughout will not only meet their expectations, but it will also help businesses, organisations and associations save time, costs and help to leverage their brand experience.

The MCI Group has put together the thought leadership paper to present the digital MCI Table Map – a simple, efficient and flexible way of managing events hospitality and leveraging event strategy for organisations and associations worldwide.


Making Digital Happen: From Strategy to Execution explores:

  • The digital challenge MCI faced
  • The solution developed (incl. technical features and the technology employed)
  • The lasting results of the Digital Table Map


Download the full thought leadership paper here.
For more information on the Digital Table Map, read the case study here.
To find out how MCI can provide innovative solutions to simplify your event, please contact us here.

File Download


Suggest a blog Topic


To suggest a topic, please complete this short form.

Get the MCI Live Monthly

Get the MCI Live Monthly

To sign up for our monthly newsletter, please complete this short form.

Send a message


To email the author, please complete this short form.