MCI, the global leader in association management and consulting and the world’s largest professional conference organizer, announced a new global partnership with Higher Logic, an industry leader in cloud-based community platforms, with over 25 million engaged members in more than 200,000 communities. Organizations worldwide use Higher Logic to bring like-minded people together, by giving their community a home where they can meet, share ideas, answer questions and stay connected. Learn more at www.higherlogic.com.
Higher Logic’s core competency ties in very well with MCI Group’s vision of building and connecting communities. At MCI, we help clients by providing strategic advisory services and creating unforgettable experiences for brands and associations, governments and corporations by scaling new technology and solutions. Our business is growing globally and as the demand for intensified engagement with target audiences continues to grow as well, we are now enhancing our offline business offerings with an integrated online community option for our clients, the MCI Building Community Solution.
“Our expertise in engagement platforms and community management, along with MCI’s association development and extensive events experience, will provide targeted and robust customer experiences,” said Mark Lowry, Chief Revenue Officer at Higher Logic. “We look forward to enhancing these offerings and providing more cohesive thought leadership in the community space.”
The partnership represents new thought leadership in the global customer engagement space, wherein MCI and Higher Logic will work together to provide MCI’s clients across 31 countries with industry-leading management, event and online community solutions. This integrated solution consists of Higher Logic’s online platform that will facilitate collaboration through sharing knowledge and resources in a secure online environment, in addition to MCI’s community engagement and activation strategy that can be adapted for each client type.
“With the integration of Higher Logic’s online platform we will increase our clients’ capacity to actively engage with target audiences 365 days a year, build an interactive marketplace and extend grass roots collaboration, co-creation and content generation,” says Nikki Walker, Global Vice President of Association Management & Consulting at MCI.