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Inspiring Audiences with a Sports Event of World-class Standard

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The Challenge
For the fist time in its history, the World Archery Field Championships took place in Ireland. This was a unique opportunity to highlight the country’s ability to attract top sports events, further develop archery on a national level and put Archery Ireland on the world stage. The championships’ location, a beautiful estate on the outskirts of Bray, Co. Wicklow, was strategically chosen to draw attention to the country’s beauty and practicability of its great outdoors.In order to capitalise on this event, the organisation needed to raise awareness to the public and successfully engage various audiences with a world-class sporting event.

Unlocking Potential
In order to stage a world-class competition, Archery Ireland needed to ensure that all aspects of the event would be handled seamlessly and professionally. This included organising a complex qualification process on a difficult terrain, to creating the facilities that would allow for the event to be streamed live online to a global audience.
The organisation was looking for a partner that could not only deliver operational excellency, but could also raise its profile, in a country with little archery followers, while working under hard-budget constraints.

Solutions & Results
Archery Ireland turned to our unique expertise in experience management and sport services to ensure the seamless production and management of the event. A large PR campaign targeting the public and those local to the venue was launched to ensure the news of the championships went far beyond the archery family. Additionally, MCI Dublin leveraged its global expertise and local connections working closely with suppliers, hotels, airport authorities and the local town to produce a sporting event of the highest standards.

  • Over 350 athletes & coaches from 32 countries participated in the competition
  • Nearly 2,000 visitors were inspired during 7-day event that included a spectacular opening ceremony and ended with a Gala dinner
  • 730,000 people watched the event live online
  • Archery Ireland’s profile was raised with substantial national and international media coverage, including coverage on the national Irish TV channel, RTE, as well as extensive print media attention.
  • Over 60,000 euros were saved on the budget using cost optimisation and avoidance solutions
  • Over 1,200 people experience archery for the first time in the ‘Have a Go’ zone, helping grow the appeal of the sport within Ireland and increase future participation.

Dowload the full client success story here
For more information about the event: http://www.wafc2016.com/
For more information about our work on sports events take a look at our success stories or get in touch with us here.

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