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Success Story: Longines Hong Kong International Races Gala Dinner


One of the most prestigious global horse racing events, the Longines Hong Kong International Races (LHKIR), known as the “Turf World Championships”, attracts the world’s leading horses, owners, trainers and jockeys to compete.

Prior to the exciting races, the Hong Kong Jockey Club and Longines, both world-famous brands that share the same passion for excellence, stage a glamorous gala dinner at the Hong Kong Convention & Exhibition Centre (HKCEC) attended by the top elites in the horse racing industry.

MCI’s “Don’t Believe in Style” (DBIS), a brand well-known for organising the most creative and stylish award ceremonies and shows, managed to stage a truly unique experience that embraced the brand elegance of Longines and Hong Kong Jockey Club while reflecting on the reputation of this particular horse race.

The video speaks for itself:


For more information about our work on sports events have a look at our success stories here or get in touch with us here.

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