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Success story: Setting Impressive Records and Ground-breaking Industry Firsts at ITS World Congress

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The 23rd World Congress on Intelligent Transport Systems (ITS) took place in Melbourne last month and welcomed almost 11,500 delegates from more than 70 countries.

The congress brought ITS leaders and decision makers together to discuss public policy, innovation, technology and advancements in the transport technology space, looking for solutions for a rapidly increasing population, and the technology advancements required to support it.

ITS Australia partnered with MCI Australia, to organise the five day event which set some impressive records and ground-breaking industry firsts. Officially the largest non-medical congress ever staged in the state of Victoria and among the most complex in the world, this event was also the first large scale collaboration of MCI in Australia – spanning all three divisions (Corporate, Institutional and Sustainability), engaging talent from all four local offices and involving a unique combination of efforts from six other offices from around the MCI globe.

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Susan Harris, CEO, Intelligent Transport Systems Australia, said: “A key mission of the congress was to build a stronger take up of technology to deliver safer, more efficient and sustainable transport solutions to support our growing cities. The MCI team should feel proud of their part in creating this platform.”

One of the most varied agendas in the world, the ITS World Congress featured

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MCI leveraged many of its unique solutions including boosting international delegate, content capture and dissemination, performance measurement, and sustainability auditing and compliance – in order to ensure the success of this record 8-year journey project.

Five signature social events showcasing Melbourne’s contemporary iconic lifestyle, cuisine and entertainment experiences were also produced by MCI Australia’s in-house Creative. And an intense social media and multiplier marketing campaign resulted in

  • Reaching more than 125,000 people
  • Building more than 4,000 active followers on Twitter

MCI is pitching for ITS 2019 in Singapore (the next Asian World Congress) and via Ovation Taiwan bid work is also under way for ITS 2022 in Taiwan.

For some highlights of the events, take a look at the video:

For more inspiration and ideas, read our clients success stories here.
Contact us here to find out how we can help you engage and activate your audiences.

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