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5 Tips for Choosing a Unique Corporate Event Theme


Choosing the right theme for your upcoming business meetings, networking sessions, new product launches, or galas, is key for setting the tone for corporate events. A well-thought event theme is fundamental for disseminating information via presentations, conferences or specifically designed learning & development programs.

Your chosen theme can facilitate your decision-making processes regarding venue and menu selection, conveying key messaging, entertainment and all things related to production (from graphics to appropriate music selection).

With this in mind, here are 5 tips that can help you be more creative in coming up with event theme ideas during your brainstorming sessions:

1. James Bond theme:

Ideal for when looking for that perfect solution when preparing an event revolving around new business opportunities or solutions to complex business issues. The iconic 007 themed events will surely help your team think outside of the box!

Proposed event venues:  Ernest Hemingway Home and Museum; Key West, Florida (as seen on the movie “License to Kill” (1989)), Ascot Racecourse; Ascot, Berkshire, UK (as seen on the movie “A View to Kill” (1985))

2. Construction theme:

A construction theme can definitely add a more creative touch when organising training events, building constructive team relationships, constructing a new location or launching a new computer system for example. “Build” the theme with Lego or construction toys and tools. To top it all off, have your event presenters wear hard hats, construction clothing and boots for a genuine construction experience.

Proposed event venues: Any meeting or event location that is close to a construction site or locations with dramatic architectural designs.

3. Homecoming theme:

Business reunions or honorary retirement events cry out for a homecoming theme! Be sure to invite former CEOs and employees.

Proposed event venuesUniversity amphitheaters or college gyms can be a great fit for this type of themed events.

4. Survive in the desert theme

What a perfect fit for presenting new corporate strategies in the midst of instability or for uncovering hidden business opportunities!

Proposed event venues: Deserts! For more inspiration and ideas on this particular theme category, our MCI Middle East team will be more than happy to provide you with their insights.

5. Luxury Car theme

For kick-offs, sales-oriented events or for inspiring employees to reach new targets, Formula One or luxury car like Lamborghini or Ferrari themed events will work wonders. Add more to the proposed theme with the implementation of racing posters, videos and racing wear for your presenters.

Proposed event venues: A real Formula One race anywhere in the world. Also, it might be worth checking out some luxury car dealerships that have dedicated event spaces.

Two businessmen raising champagne

For more inspiration and ideas read our client success stories here.

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