Given the rise in the use of social media platforms for marketing purposes, event professionals find it necessary to incorporate them in their proposed event strategy. A strong indicator of an event’s success is the frequent online engagement through the use of hashtags or mentions before, during and after the event.
Planners want to see mainly two things: the attendees actively posting to social media channels and making their presence known to their followers, and using the mobile event app (if this has been part of their overall digital strategy). After all, it is not a secret that these two can work wonders for your marketing strategy and your overall attendee engagement!
However, finding new and creative ways to incorporate social media into your events can be challenging, especially if the majority of your audience is not really keen on using technology or social media alone. Here are 4 tips that can boost your event’s online impact and help engaging a larger number of guests:
- Combine photo shootings with your event’s hashtag
Big and frequent signage is what most clients want when agreeing with their partners to organise an event. Consider placing your dedicated event hashtag to a clearly visible place within your photo-backdrop and your attendee name badges.
- Brand their selfies!
Consider placing branded stickers in places where mirrors and lights are spread around the event venue, as more people will look to get a selfie over there due to good lighting.
- Don’t ask for their opinion at the end, instead launch online polls
Most event attendees would agree that raising hands and wait to take the floor for asking a question or waiting for their turn when they simply want to express their content to the event organisers. Use a real-time in-app poll system instead.
- Targeted call-to action
Encourage event attendees to “tweet”, “snap” or “share” anything that you would like communicated to a greater audience by adding clearly visible call-to-action signing to your event’s main attractions.
In this digital age, clients and their event attendees constantly have different needs, expectations and choices as technology adapts – they also want the same results when attending events and conferences. See how MCI can help you engage and activate your audiences using the latest technology and implementing social media to your event here
For more inspiration and ideas, read our client success stories here.