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Adding Value Through Technology & Things to Consider Before Switching – Part I


Jurriaen Sleijster, President & COO of MCI Group has been invited to offer his thoughts on the future of associations and the impact of technology at their conventions and congresses, in a two-part article published on the international online magazine “Communication Business Solutions”

Today’s tech is changing the very structure of congresses and conferences, making them more sustainable, more personalised, and more inclusive. When appropriately aligned to your strategy, the right technology will engage your attendees in an active way, give them the tools they need to act upon your messages and provide powerful data that will further assist in taking your future similar instances to the next level. As Jurriaen Sleijster points out in this first part of the article: “Overall, events are an investment, so the desire to extend the life-cycle and the associated investment of congresses and conferences is a common aspiration. Technology is a great way to do that.”

As technology is rapidly evolving, the events industry is wholly affected by its advancement, so it is imperative to be aware some of the most recent trends that can help associations achieve greater results:

  • Mobile apps

Attendees use mobile apps in their day-to-day lives, so when in a congress venue, meeting new people, and wanting to make the most out of their time and money their ‘app needs’ are even stronger than ever.

  • Integrated technology

A powerful integrated technology system will automate the process of attendee engagement, personalisation and data collection

  • Gamification

Gamification – the concept of applying game thinking and mechanics in non-game contexts – is a great way of using technology to encourage desired behaviours and motivating attendees.

  • Communicate the switch to digital before the conference 

The chances of having more support for this adoption are more favorable provided it has been announced to members and prospective attendees at least 6 months prior its realisation.


Read the full article here and get more insights on the rest of the recent trends.

At MCI, we are using technology in alignment with the key messaging that associations need to deliver high quality content, good networking opportunities and promote interactivity in order to attract more participants to their conventions or congresses. Contact us here to find out how we can help you engage and activate your audiences.

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