The annual event for the business events industry, PCMA Convening Leaders has officially opened its doors on January 8th in Austin, Texas. MCI is expected to have a strong and impactful presence through the session “A Global Meeting Strategy – Building, Growing and Replicating Meetings Around the World”, hosted by MCI UAE Managing Director Ajay Bhojwani, scheduled to take place on Tuesday January 10th.
The session will bring forward a case study of UAE Cancer Congress that started off a symposium back in 2009 with 110 attendees and over the years has grown to a size of over 2,000 attendees from more than 35 countries. Attendees will get the chance to learn more on how this global medical meeting grew over the years, its impact in launching successful region-focused niche meetings and how this assisted several hospitals, associations, government bodies to collaborate more effectively for patient education as well.
Key learner outcomes:
- Identify the steps in building a meeting brand through marketing, partnerships and collaboration
- Recognize how to multiply success from one meeting in one region to another markets
- Identify the success formulas of collaboration
For more information on the session and the event itself visit here.
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