Jurriaen Sleijster, President & COO of MCI Group has been invited to offer his thoughts on the future of associations and the impact of technology at their conventions and congresses, in a two-part article published on the international online magazine “Communication Business Solutions”.
It is true that most associations seem to not feel quite comfortable in adopting and implementing the aforementioned tech trends during their conference proceedings. The switch to digital communication is somehow considered as a big change and there is a fear that this would not necessarily account for a positive feedback by their audiences. Adopting the contemporary digital trends for your next association event makes an instant dual positive impact: it helps the environment and it gives attendees easier access to information. With this in mind, here are the most important things to consider before making the switch:
- Communicate the switch to digital before the conference
The chances of having more support for this adoption are more favorable provided it has been announced to members and prospective attendees at least 6 months prior its realisation.
- Ensure that all the required technology infrastructure is in place
A digital environment makes information a lot more accessible to attendees when the right technology is in place.
- Market the switch to digital
In addition to critical information like session schedules or conference room information at your attendees’ fingertips, many apps also incorporate slides that allow attendees to take notes in the section where the information applies.
Read the full article here.
At MCI, we are using technology in alignment with the key messaging that associations need to deliver high quality content, good networking opportunities and promote interactivity in order to attract more participants to their conventions or congresses. Contact us here to find out how we can help you engage and activate your audiences.