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The ‘New’ Event Professionals: 6 Key Roles to Consider (Part I)

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How many people does it take to organise, communicate and evaluate an event’s impact? Of course, the number of professionals involved in event production and management depends upon its size and format (meeting, conference, etc.), but in the last years new roles keep emerging mainly due to the noticeable shift towards a more digital world.

Recent data suggests that over 260 million people around the world attend various types of events and trade shows yearly. But, if you factor in the number of online attendees, who are now able to participate virtually, this number is likely to skyrocket in the coming years. The rise of hybrid events is the perfect instance to support this tendency.

In this digital world that we live in, it is noticeable that the roles and responsibilities in event design and management increase and further expand their functionalities. Similarly to the new types of events and the new ways of engaging with your audiences, the industry’s workforce has been growing significantly with the creation/addition of new roles that complement the work of ‘traditional’ event professionals.

With this in mind, we have gathered some useful information on new roles that have emerged, as the industry continues to grow:

Meetings & Events Designer

Structuring and designing an event is one of the most important aspects to consider in event production. Although not a new role, its capabilities and reach have expanded in recent years through the frequent use of technology. Having a dedicated specialist responsible for creating the best experience for your audience is vital to the event’s success. Combining a set of creativity and cognitive learning skills, a meetings & events designer makes sure that the attendees are getting the most out of their experience and finds areas of improvement.

Event Social Media Coordinator

Integrating social media into your event’s overall marketing strategy is crucial in today’s digital, interactive world. It facilitates and further promotes audience engagement and is a powerful tool to keep the attendees enthusiastic and involved prior, during and after your event takes place. These professionals are the right people to include in every event management team, as their deep understanding of  interactivity in the social media sphere allows for more frequent and targeted communication, greater engagement and responsiveness.

Event Tech Expert

An event tech expert takes care of everything technological. They are the go-to people for every tech-related aspect and their responsibilities may vary from the creation of audio visual and special effects mechanisms, to more complex tasks, like event apps or other event technologies.

This is only a small indication and brief outline of some of the key new roles that have emerged into the spotlight as the industry grows. Stay tuned for more insights, as we continue to explore the remaining roles and their contribution in today’s events industry on our upcoming publications.

At MCI we help clients to meet business objectives and build global communities around their brands by unlocking the potential of face-to-face, hybrid and digital experiences. Our talents are a significant part of this process and through our unique capabilities and service offerings, we keep ourselves ahead of the game in employing and retaining the best event professional from around the world.

Contact us here to find out how we can help you engage and activate your audiences.

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