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The ‘New’ Event Professionals: 6 Key Roles to Consider (part 2)


Following the first part of the ‘new’ event professionals, it is time to explore the remaining roles that have already had a great impact on the event industry. In the digital world that we live in, it is noticeable that the roles and responsibilities in event design and management increase and expand their functionalities further. Similarly to the new types of events and new ways of engaging with your audiences, the event industry’s workforce has been growing significantly with the creation/addition of new roles that complement the work of ‘traditional’ event professionals.

That being said, here is an interesting fact: It is estimated that the event industry supports over 1.7 million jobs around the world. From the early planning stages to the final management stage of measuring the event’s aftermath, the tasks and duties assigned to the people involved vary.

This creates a new market of event professionals, with specific knowledge and skills. Read more on some of these new roles below:

Digital Analytics Specialist

Event data like the number of attendees, poll results, abstract submissions, etc. gathered by digital resources can be quite overwhelming. That’s why having a digital analytics specialist, who can collect all this information and translate it into useful input for the sales, marketing and communications team, is essential. This can lead to improved productivity and revenue and enables a more accurate measurement function for  the entire experience.

Virtual Event Planner

What characterises an event planner as ‘virtual’ is the fact that they can take their business online and offer their services all around the world. Their contribution is absolutely vital in the cases of hybrid events, which will represent 26% of all events in 2017.

Event Sustainability Coordinator

As we move forward, more companies are making a commitment to greener events, in an effort to reduce their overall negative impact on the environment. Thus, the role of a sustainability coordinator has become an important part in event production and management. The focus of their work is to find and execute initiatives that ensure a more environmentally conscious event profile, from using environment-friendly marketing collaterals to ensuring all health & safety regulations are in place and followed through.

With the industry constantly expanding, it is safe to say that we will be seeing more and more new roles emerging and shaping the responsibilities of event professionals. In addition, as technology and client needs continue to grow, the demand for more specific and focused roles will keep increasing. Of course, some skills may fit into broader job descriptions or may be given different titles, but expertise will always stand out!

At MCI we help clients to meet business objectives and build global communities around their brands by unlocking the potential of face-to-face, hybrid and digital experiences. Our talents are a significant part of this process and through our unique capabilities and service offerings, we keep ourselves ahead of the game in employing and retaining the best event professionals from around the world.

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