Getting corporate sponsors to contribute to your event is not just about securing additional financial support. When executed properly, such sponsorships can turn into valuable partnerships and culminate into long-term business relationships with mutually beneficial results.
Why should companies sponsor events in the first place?
The cost of sponsoring an event may vary depending on its size and type, but can still be manageable. However, the outcome of such an endeavor can lead to significant and measurable results:
- Substantial media coverage and exposure
- Direct and interactive contact with your target audience
- Lead generation
- Brand recognition and awareness
- Potential new business opportunities with fellow sponsors
With these in mind, more and more companies are determined to invest a larger part of their overall marketing budget in an event. However, they need the right kind of push to go from theory to practice.
Here are some tips to attract more corporate sponsorships that will help to get the best out of your event:
Be clear about your demographic and market. You need to know the market you are after, their needs and what they are expecting from your event.
Find the right people to approach in the prospective company, understand their motivations and show them why and how you share a common goal.
Prepare a hard-to-say-no-to proposal, in which you need to highlight the ways that their company can link its brand to your event’s audience.
Convey the message in numbers and give them specific details about the deliverables. For example media coverage, attendance, number of sponsors, etc.
And last but not least:
Always follow up. It is likely to lose a sponsorship on event a client if not prepared to pay the required attention for cultivating a long-term relationship.
Whether you are interested in learning more about how to attract more sponsorships or how corporate sponsorships can have a powerful impact on your events, our tailored services and proven expertise can help you achieve the desired results. For more information, get in touch with us here.
For more tips and inspiration read our client success stories here.