The way we experience reality, and consequently the world around us, is an intricate combination of sensory information and our sense-making mechanisms; in other words, we understand the world through our senses and perception systems. Over the last decade, however, the reality we experience has been altered due to the immersion of a reality mimic. Virtual reality (VR), although still in nascent stages, has been rapidly developed, entering the events industry as well.
It is a fact that by increasing audience engagement and thus satisfaction, the conversion of attendees from sole participants to strong supporters and advocates becomes greater. Industry professionals are leveraging the demand to engage their audiences in more impactful and effective ways by embracing virtual reality as part of an overall digital strategy, which is proving to drive higher conversion rates.
More specifically, VR in meetings and events enables the creation of a virtual environment, which is presented to the senses of those involved in such a way that they experience it as if they were really there. This in return, creates an entire pool of new possibilities and potential that can be applied throughout the event’s life-cycle; from the initial planning to the final attendee experience onsite.
So, looking at how virtual reality is involved with the events industry, here are some examples that underline its significant role:
- Site and venue inspections can be done virtually saving event planners time and money and allowing them to create a shortlist of preferred venues without physically visiting them at first. Destination management is also facilitated, as previews and virtual tours can be offered remotely.
- Interactive education is enhanced, as this kind of immersive technology can be added to the physical environment, elevating the overall experience and engaging participants in more active ways. From using holograms to illustrate presentations to making VR goggles available for participants, the potential applications of virtual reality at meetings and events can add great value, leading to higher conversion.
- Engaging content that grasps the attention and hooks attendees into participating more vividly can be created. After realising and establishing the type of content that would intrigue viewers, event organisers can use virtual reality as a new medium to take content on a whole new level. VR’s possibilities, though, don’t stop at content creation, as it can be used further for content capture as well; offering an extensive overview of the attendees’ overall experience.
Virtual reality is a powerful tool that can add great value to the participants’ experience in new and innovative ways. At MCI, we harness the power of digital tools in order to help companies and associations activate and engage their target audiences.Visit our website to get more valuable insights on how to create immersive experiences, leverage event technologies and engage with your audiences here.