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Whitepaper Release: 10 Key Insights for Reinforcing Destinations’ Strategies


Only three days left for IMEX, one of the biggest platforms for supporting global initiatives, sharing the latest industry trends, strengthening relationships and engaging with a strong community of event professionals supported by knowledge exchange and networking.

Committed to sharing knowledge to over 9,000 visitors and providing outstanding business opportunities for over 3,000 exhibitors, one of the key aims of the programme is to motivate attendees to participate in the energetic and informative sessions throughout the  event. MCI has a strong presence in the educational programme starting on Monday 15 May, where our industry experts will address and share their insights on key topics of sustainability. Here is the full list of MCI educational sessions.

Key Trends in Sustainable Destination Management

After extensive research and gathering valuable data from the 2016 Global Destination Sustainability Index,  MCI will launch a whitepaper and analysis of the GDS-Index 2016, which focuses on the key trends in sustainable destination management. To learn more of the insights from the whitepaper, don’t miss the strategic session at IMEX’s EduMonday on Monday 15th May at 17:00 in the Congress Center Messe Frankfurt. Registration is compulsory for this brand new education experience, so visit the IMEX website for more information!

Get a preview of some of the insights and get ready for the soon-to-be-released full document. A press event to mark the whitepaper release and celebrate the launch of the GDS-Index inspired Glasgow Convention Bureau Sustainability Programme, will be happening at IMEX on Tuesday 16 May, in Room Symmetrie 3, Hall 8 Level 1, Messe Frankfurt. All visitors are welcome!

The Global Destination Sustainability Index

The GDS-Index is a collaborative partnership between ICCA, ICCA’s Scandinavian Chapter, IMEX and MCI.  It is an initiative created to help industry experts drive the adoption, promotion and recognition of responsible practices in the business tourism and events industry.

Melbourne Convention bureau are using the index to bring together key stakeholders and leverage the city’s credentials to attract conferences, Karen Bolinger, CEO states  “As a leading convention bureau, we are using the GDS-Index to benchmark and ensure that conference organisers benefit from hosting sustainable events, while working with industry partners to enhance the Melbourne experience now and into the future”.

Malmö Convention Bureau see the index as a catalyst to transformation and enabling stronger relationships locally: Katarina Olsson, Head of Malmö Convention Bureau shares that “The index inspires us to work in a structured way towards our goal to become one of the most sustainable destinations in the World. It has helped us in highlighting our challenges and aids the wider development of the city”.

For more insights into sustainability in the events industry visit our blog, or visit our website for more information about our work, CSR initiatives and sustainability services.


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