Turning your event attendees into a source of inspiration is a powerful technique for content creation: the process of producing your own content from scratch and marketing it to your members. Although this should be a key part of your overall strategy, there is another aspect that is often overlooked; content curation.
Content curation is the process of monitoring all available channels, finding appropriate and relevant material and eventually sharing it strategically through your own communication channels.
To achieve maximum Return on Investment, brands and organisations need to look beyond the sales and other revenue streams. In times where the famous Bill Gates’ quote “content is king” is more relative than ever, they need to turn to new ways of generating revenue by promoting their event and keeping their audiences’ interest high from the very beginning.
There are several ways to achieve this, with content curation being one of the most effective practices. Recorded sessions and interviews, multimedia material, delegate testimonials and frequent social media interaction, are some of the great means of extracting valuable information and insights that – through proper dissemination – can extend the life and impact of the event. Living in the digital era, where attendees become more and more tech-savvy, being ahead of the game and aim at sparking discussions that lead to more engagement is a non-stop process!
In a nutshell, here are some ways to curate content from your event and use it to maximise impact, engagement and ultimately its overall success:
- ‘Mine’ your sessions for content-gold
- Get exclusive content from speakers in the form of Q&A, short testimonials and visuals
- Capture conversations among attendees through your online platforms and channels
- Monitor relevant topics and online conversations on industry-related blogs and websites
Delivering all the information your attendees need and expect, as well as saving them time in getting this information by disseminating into the right channels, is a big step towards building trust, loyalty and increasing engagement. See how MCI can help you engage and activate your audiences using the latest technology and implementing social media strategies to your event here.
For more inspiration and ideas, read our client success stories here.