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Successful Lessons On Going to Market in Europe [On-Demand WEBINAR Recording]

Going to market in Europe webinar

Could your organisation’s business results be significantly improved in Europe? How effective is your association at adapting to European sensitivities, cultures, and needs? US associations often underestimate the importance of having a local value proposition. The lack of validation of benefits, products and services before going to market can lead to poorer performance and even failure.

With 28 countries, the European Union is one of the largest and most profitable markets in the world.  While Europe is not new to US associations, the business results generated by many could be significantly improved.

On June 8th Florian Cartoux, Director for Europe for IHRSA,the world’s leading fitness association, addressed all the aforementioned questions and shared his insights to develop better ways to grow in Europe, the importance of market segmentation and the main challenges to strategy in Europe.

If your organisation is already working in Europe or considering further expanding into the region, we encourage you to listen to this 45-minute webinar here.

For more industry insights and learning opportunities, keep an eye on MCI’s upcoming webinars as more information will follow:

  • Practical steps to build impact for medical education in China – Learn about how Society of Critical Care Medicine (SCCM) sustained its long-term commitment in China, and receive updates on its effort to comply with the NGO law.
  • Are you leaving global sponsorship money on the table? – This session will highlight two case studies of international association events that have successfully increased their congresses’ profitability by strategically changing their approach to sponsorship.

For more information and to register don’t hesitate to contact MCI’s Senior Advisor, Global Development Strategy, Peter Turner at

Providing full management services or expert consulting for a specific project, MCI’s association specialists are passionate about helping associations improve performance, find answers to operational questions and turn today’s challenges into tomorrow’s strategic advantages. Learn more here.

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