Trade shows are significant investments, both in terms of budget and time. While client needs vary, what do you want your visitors to think, feel and – more importantly – do when proposing your booth design? At this stage of the process, it is important to ask the right questions, for putting your exhibit on the right track for success. What are the key characteristics of the product or service you want to showcase? Are you aiming at your attendees to perform a specific action or demonstrate a certain type of behavior after visiting your booth?
What exactly is the message you want to convey that will help you effectively demonstrate the value your bring to your booth visitors?
Regardless of your booth’s size, it is essential to clarify what you want your visitors to do when they approach your exhibit, so here are some surefire ways to grasp their attention:
Choose a theme that compliments your goals
Uplift your value proposition and service offering with the right theme. There’s no need to opt for elements that are too elaborate, extravagant or expensive. The set-up you choose needs to be related to your core business.
Use event technology to your advantage
Incorporating digital technology into your overall booth set-up, can give the exhibitor a considerable advantage. For instance, digital signage and interactive touch screens have been increasingly adopted by exhibitors, as they form an effective way to attract more attention by boosting display value. Applying event technologies varies: from showing processes, to educating visitors and showcasing testimonials, it comes down to identifying the one that can support your business goals more efficiently.
Add the ‘WOW factor’ with audio-visual
Attract more visitors by incorporating interactive audio-visual presentations. Such visual aids can be appealing, engaging and informative, increasing your chances of driving more traffic to your trade show booth and substantial social media engagement during and after the trade show.
Through a wide range of integrated technical production services, MCI supports you in turning your event, meeting or conference into an experience to remember. Contact us here to find out how we can help you engage and activate your audiences.