Several tactics that are successfully employed in e-commerce marketing can be proven to be quite useful for event planners. Events are time-sensitive and interpersonal, which further highlights the importance of being able to target the right people, utilising the right channels during all phases (pre-, during & post-).
As e-commerce forms a rapidly growing environment where most companies are investing time and resources to optimise, here are some key takeaways to consider for adding to your attendees’ overall experience:
Focus your marketing efforts on targeted audiences
Targeting specific people and offering them tailor-made solutions, is a fundamental principle of e-commerce. Conveying the right message to the right people is key for event professionals in their quest for success and lasting impact. Identifying your target audience and fully understanding their needs, goals and expectations, can provide you with ideas and insights that can help market your event in ways you had not thought of before.
Provide your attendees with relevant, high-quality content & harness the power of social media
For ensuring that your content is strong enough to help boost engagement and increase the overall impact of your event, it is essential to first focus your efforts on attracting new audiences and showcase the possibilities of what can they can gain from attending.
In order to achieve this, one should not underestimate the unique power of social media; these platforms offer several methods of reaching various groups of people, as there is a plethora of different types of content (videos, images, blog posts, infographics, etc.) to choose from for getting their attention. From boosting your event’s visibility, creating media buzz and communicating unique messages, to building trust with potential attendees and consumers, content marketing is a powerful tool to utilise for achieving positive results.
Facilitate and optimise access through all devices
As the use of mobile devices has grown at an increasing rate – whereby on some occasions, time spent on mobile devices has risen to surpass time spent on computers – it is important to ensure that users can access and interact with your content across all devices. Be sure to test before you launch your online event communication and invest more time and resources on your IT support team for facing any last-minute technical problems. This will ultimately help you maintain a high service standard, attributing to the enhancement of your audience’s overall experience.
See how MCI can help you engage and activate your audiences using the latest technology and implementing social media strategies to your event here.