Identifying the factors that determine what makes the right venue is one of the most important tasks for every event professional. As the number of potential attendees increases, the type of the event and the location are all significant issues to factor in, so the choice of your event venue should be first and foremost aligned with the goals you want to achieve.
Using past event data to your advantage is an effective tactic that can provide you with all the key insights, which will, in return, reveal what type of venue would make the most suitable choice.
But, before digging into an overwhelming amount of data, here are some tips to consider in order to provide attendees with an unforgettable experience:
Understand your goals and needs
Make sure you establish a clear estimate of who your guests are, how many are expected to attend and what your needs in terms of capacity are. Whether you are planning a large conference or a smaller event, it is essential to start your research with a goal in mind. Does the event aim to educate attendees? Or is it designed to facilitate strong networking opportunities? In all cases, your event venue should support you in driving the optimum results.
Accessibility is key
It is not only the content and networking opportunities that contribute to your attendees’ overall experience. It is also the time and effort they put into reaching the location. Ensuring easy access to your event venue allows your visitors to focus on the content, rather than worry about making to their destination or how to move around. That being said, it is crucial to examine the surrounding areas, evaluate safety levels and additionally, get a clear overview of the nearby shops, restaurants and entertainment options.
Keep thinking green
From small-scale and easy-to-implement green touches to big commitments towards sustainability, event professionals are increasingly incorporating green initiatives into their overall event planning process. Thus, the most suitable venue is not just the one that provides a great space for one-of-a-kind experiences, but also it is the one that is fully immersed into sustainability.
The importance of the event venue selection process lies on the premise that the space hosting your event builds the foundation for unforgettable experiences and can bring you one step closer to great success.
Whether you are interested in enhancing the overall event experience, boosting participants’ engagement or activating your target audiences, MCI can help you achieve your goals. For more visit us here.