One of the biggest trends shaping our industry and the way event professionals create engaging experiences for their target audiences is the extraordinary rise of social media, which has proliferated in the past few years.
As social media platforms are constantly evolving, with new ones surfacing every so often, we take a closer look at one of the fastest-growing social platforms, Instagram, and we explore the reasons why event professionals should consider incorporating it into their marketing strategy.
The answer lies in the fact that it is can drive astonishing results in terms of engagement rate, with approximately 58 times more engagement per follower than Facebook.
Taking also into account that Instagram users visit their accounts 18 times a day on average, and people under the age of 25 spend more than 32 minutes per day browsing through Instagram, it comes as no surprise why more and more brands are investing on the platform and consequently have been enjoying blazing success.
And as our industry is exponentially driving its focus on attracting and engaging millennials, Instagram can be key to making a strong impression on this generation, keeping in mind that it is used by approximately 135 million millennials worldwide.
Enjoy highly impactful visual content
It has only been one year since the launch of Instagram Stories, a tool that enables Instagram users to record and share live visual content with their connections, through images or videos; content that is available only for 24 hours.
The perks of using such a tool to your advantage range from facilitating the creation of strong visual content, to forging new connections and taking your audience on a captivating social media journey that will motivate them to take action and engage with your event.
Uplift your experiential marketing strategy
Creating powerful experiences is an integral part of our industry. It is one of the most sought-after goals of event professionals, who are in constant search for new, innovative and creative ways to activate and engage their target audience.
The core of experiential marketing lies in the premise that you want people to remember your event, talk about it, and eventually share it.
This is where Instagram can be your best friend, as it allows your attendees to capture their most memorable moments and share them real-time with their peers, creating a unique buzz around your event and elevating its look and feel.
These user-generated content gems have a ripple effect on your event’s success, as not only do they reinforce your content strategy, but also they encourage interaction between communities and spark online attention worldwide.
In this digital age, clients and their event attendees constantly have different needs, expectations and choices as technology adapts – they also want the same results when attending events and conferences. See how MCI can help you engage and activate your audiences using the latest technology and implementing social media to your event here.