Speakers are fundamental to any conference or event’s success. They are the primary sources of motivation and inspiration, the actors whose role is to stimulate conversation and spark attendees’ attention not only during sessions but also when the curtain falls. Therefore, you must always treat your audience’s experience as a priority when deciding on the best candidate.
With digital solutions and tech event on the rise, modern event professionals should base their criteria on two emerging factors: digital engagement and the continuous shifts in attendee expectations. Finding the magic recipe when it comes to speaker selection still remains a challenge, but having these two in mind before proceeding, is the first step to take towards building trust and engaging with your attendees in the long run.
In this context, here are two things to consider before taking up the challenge of choosing the appropriate speaker:
Know your audience
Changing attendee expectations is steering a wave of confusion among event professionals, as today’s audiences have different needs and enjoy different types of experiences. Others might choose to attend an event only to listen, whereas another group of people might be eager to actively participate. For keeping everyone happy, make sure that your speakers and communicated content interests and resonates with your attendees’ preferences.
Furthermore, defining your audience’s expectations well before the event’s realisation further facilitates your speaker management strategy. Are they looking for educational and networking opportunities or are they attending for entertainment and inspiration? Providing answers to questions like this and factoring in your audience’s demographics will surely help you select the right speakers and make your participants feel that they should attend.
Technology is an important player
As the traditional event layout and flow has transitioned into a digital, innovation-packed and interactive setup, your speakers are in the spotlight now more than ever. It is only natural that attendees are expecting speakers to be on top of their game when it comes to online interaction and to incorporate digital engagement tools into their sessions.
Whether you are interested in uplifting the overall experience, boosting participants’ engagement or activating your target audiences, MCI can help you achieve your goals. For more visit us here.