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Evaluating Your Association’s Global Effectiveness

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ASAE education session

As the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, ASAE provides resources, education sessions, ideas and advocacy to enhance the power and performance of the association and nonprofit community. The opening day of the ASAE Annual Meeting & Exposition is almost here and this year’s event, held in Toronto from August 12 – 15, is ready to welcome more than 5,000 association professionals and industry partners over three days of inspiring educational and networking sessions.

Join Greta Kotler of ASAE and Nikki Walker of MCI Group for the unveiling of an exciting new global management diagnostic tool that associations will be able to use to improve strategy and operational planning, during the ASAE Education Session on Monday, August 14, from 2:00 PM – 3:30 PM.

With international expansion being at the forefront of the association growth strategy planning, members are in need of guidance for embracing the concept of globalisation, and a clear opportunity outline for reaching new markets and revenue sources outside the U.S. International success requires global maturity in strategy and operational execution to expand and thrive.

To address this reality, ASAE Foundation and MCI, along with technical support from Rockbridge Associates, developed a scientific Global Maturity Assessment Tool that associations can use to assess their own level of maturity, diagnose areas for improvement, and in the process, garner insights on how to succeed when deploying in international markets.

This effort builds on earlier data gathered by the Foundation and MCI, and relies on a robust survey of 90 senior leaders from associations in various stages of international growth.

One outcome of this effort is the assessment tool, available to ASAE members, that includes a comprehensive list of 47 attributes on which leaders can rate their associations.  These attributes are found from seven critical areas of focus:

  • Strategic and Business Planning
  • Management and Organisational Culture
  • Leadership Engagement
  • Market Insight
  • Product Relevance: Value Proposition and Engagement Model
  • Global Organisation, Roles and Support
  • Local Operations and Service Delivery Capacity

For further details on the results of the Global Maturity Assessment Tool and to gain deeper insights into how associations can strategically evaluate their global readiness and effectiveness, read the full article here, authored by MCI’s Senior Advisor of Global Development Strategy, Peter Turner. 

For more information about growth opportunities have a look at our client success stories here.

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