“Reflection moments are what we are going to have at the end of every session”, said Avinash Chandarana, MCI Group’s L&D Director, when he started his presentation at the Singapore MICE Forum. Boosting memory retention is a one-way street for overcoming the challenge of attendees’ forgetfulness and according to Chandarana “it only takes five minutes of quiet time at the end to increase retention and deliver a much higher ROI for the time spent here”.
These reflection moments were more than a few minutes of meditation. Chandarana understood that attendees would be tempted to use these reflection moments to reach for their smartphones and scroll through emails they may have missed. At the opening session, everyone in the audience received a learning log — a physical booklet with pages dedicated to each education session on the agenda. Rather than leaving the reflection moments open to interpretation, the log guided attendees through three key areas to enhance their learning:
- The Power of Why. This section asked attendees to highlight why the session was important and why the topic resonated with them.
- The Power of Context. The middle section required attendees to jot down the top insights from the session that applied directly to their roles or their organizations.
- The Power of Action. The final section included the most important question: How will those insights turn into something real?
Throughout the conference, the reflection moments re-appeared, and many attendees spent additional time sharing their personal reflections with colleagues. Chandarana told the audience that this exercise applies to every conference, regardless of size or profession. Why? Because every organizer is battling the reality that we all forget information as time passes.
Writing notes will do more than increase memory retention. According to psychology research conducted at Dominican University in California, the process will increase the likelihood that attendees will bring the third section — The Power of Action — to life. The research revealed that people become 42 percent more likely to achieve their goals and dreams if they write them down on a regular basis. According to Chandarana, this is the most valuable piece of the exercise. “Care less about what you know,” he told attendees in the closing session. “Care more about what you do.”
This article was originally published here.
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