Back to blog index

Event Professionals Basics: Last-minute attendance increase

Event attendance

While carefully executing every aspect of the event planning process with great efficiency is key to success, event professionals might still find the numbers in attendance quite low. This can be attributable to various reasons, so giving some quick thought to why this might be the case is of high importance before starting implementing any solutions and drastic tactics. Were there any significant changes in the process from previous editions? Are there any socioeconomic factors that impact this year’s event?

Once you have gathered all the necessary information, it is time to take action. With these surefire tactics, you increase your chances of boosting attendance and turning things around.

Step up your social media game

Even though social media should play a significant part in your overall digital marketing strategy, it’s time to bring out the social media ads. Make sure you target those people who are in right areas, with easy access to the event, and the ones you have previously shown an interest in the scope and industry.

Assess and further optimise the registration process 

Is your registration process working as it should be? Are there any aspects unclear or too complex? And ultimately, is it mobile friendly? If visitors find the registration process too had or confusing to follow, they might just give up on it. Therefore, it is of high important to re-examine it and make sure you eliminate as many challenges as possible.

Call, call, call 

It is probably the oldest trick in the book, however, it still remains very effective. In order to encourage more last-minute attendance, start calling people on your list. In particular, concentrate on calling those who have attended in the past – or engage with you frequently – and are in the area.

See how MCI can help you engage and activate your audiences using the latest technology and implementing social media to your event here.

File Download


Suggest a blog Topic


To suggest a topic, please complete this short form.

Get the MCI Live Monthly

Get the MCI Live Monthly

To sign up for our monthly newsletter, please complete this short form.

Send a message


To email the author, please complete this short form.