When it comes to event planning, it is paramount to remember that your event’s lifespan is divided into 3 phases: pre-, during and post-event. Making sure that your goals are met and that you managed to create an impactful experience for your attendees is an ongoing process that goes beyond the big day. In an effort to ensure maximum impact and document the lessons learnt for future improving, event professionals should also lay a significant share of their focus on the post-event phase.
Having your post-event task list at hand before the day of the event can make the difference in getting past that finish line much quicker and more productively. Furthermore, establishing a streamlined process beforehand will make a great difference especially when it comes to avoiding any last-minute challenges and stressful event wrap-up procedures.
Here are a few post-event to-do’s to go through for ensuring a smooth transition from the onsite phase to the post-event phase and contribute to the demonstration of some tangible proof of your unique – and yet intangible – event experience.
- Follow up with your partners, vendors and target audience to express your appreciation by sending “thank you” notifications. By doing so, you make the first step towards building the foundations for long-term partnerships and improving the engagement rates with your client’s brand.
- Debrief by wrapping up all the information and data you have gathered during the event. It is the time to collect and evaluate registration data, social media conversations, onsite discussions, etc. in order to assess your event’s true impact.
- Keep an eye on your budget at all times and track whether there were any unexpected costs during your event.
- Share your story on social media through impactful visuals and schedule regular updates for your online channels using content generated during the event. Bonus tip: Consider using automation tools to support you in uploading unique moments of the entire event experience real-time.
Whether you are interested in enhancing the overall event experience, boosting participants’ engagement or activating your target audiences, MCI can help you achieve your goals. For more visit us here.