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How Does API Drive Event Performance

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API event tech

The event industry’s transition to a digital era has culminated in the creation of a highly connected world where business needs and audience expectations accelerate web and mobile application delivery. With end-goal being the maximisation of attendee engagement and creation of new revenue streams to preserve competitiveness, delving in technology for optimising the planning process, provide seamless user experiences and drive performance is applied to nearly all event types aiming at strengthening a brand’s online and offline communities.

An Application Programming Interface (API) plays a fundamental role in helping event planners, companies and associations to achieve these goals, as well as facilitate event growth within a rapidly evolving industry, where new channels, devices and operating technologies emerge on a non-stop basis. An API, is a specific set of rules and commands, used by software programs to communicate with each other. In particular, it serves as an interface between different software programs, such as registration platforms, abstract management systems, etc., and facilitates their interaction, similar to the way the user interface facilitates interaction between humans and computers.

Therefore, integrating your selected event management software with other business systems, designed to connect the organisation’s intricate parts in order to drive performance, can bring you a host of benefits.

Here is why an API is a powerful ally in event planning: 

  • It allows you to deliver a smooth user experience, especially during very detailed processes, such as registration.
  • It helps you to gain in-depth insights on how your assets are being used and consumed, which gives you a precise indication of what can be improved
  • It eliminates errors and inconsistencies that could potentially harm communications and result in unpleasant user experiences
  • It unlocks the real value of event data, which can be further utilised to measure ROI, engagement and extend your event’s impact

Whether you are interested in enhancing the overall event experience, boosting participants’ engagement or activating your target audiences, MCI can help you achieve your goals using the latest technology and employing powerful digital tools to elevate your event experience here.

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