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Event Professionals Basics: Choosing a Conference Theme

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conference theme

Whimsical or serious, elaborate or simple, futuristic or elegant, the secret to choosing the right conference theme, is to reflect your core business objectives right from the start. By doing so, you immediately set the tone for the scientific programmes, presentations and hallway discussions, all serving the cause of stimulating your delegates’ curiosity and interest.

In other words, your conference theme shapes the entire agenda in a way that it drives the experience as a whole; charting a course for short-term and long-term success.

Here’s what to consider:

  • Your primary idea is to make it as compelling as possible in order to attract visitors’ attention and start building the positive potential impact on them. That being said, determining who your audience is and what their expectations are, is considered as high priority.
  • Estimating the cost and finalising the budget is also a crucial aspect. A challenging milestone for the majority of event professionals, it is highly dependent on the size of the audience, venue and location. However, it is imperative to keep in mind that cost can be play a decisive role. 

Why picking the right theme matters

A successful theme attracts the crowd. Not only does it serve as a valuable content generation source, it colours your social media presence and visuals (videos, images, etc.). Creating an immersive experience that induces motivation and excitement is what makes your delegates more engaged as it supports spirited discussions.

Taking the necessary amount of time to select a conference theme that resonates with your audience and at the same time reinforces your message is key.

MCI supports you in turning your event, meeting or conference into an experience to remember. Contact us here to find out how we can help you engage and activate your audiences.

Have a look at more event professionals basics here.

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