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Event Professionals Basics: International Meetings & Events

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Holding and managing international meetings & events can be intimidating. There are 196 countries around the world, and more than 6,500 different spoken languages, not to mention the various time zones, diverse cultural differences and a wide array of socioeconomic factors that attribute to the difficulties of delivering successful international meetings or events abroad.

Take a deep breath and review the following processes that can help you manage your next international meetings more efficiently:

Thorough research is a MUST!

Staying on top of the latest local industry news is imperative, but so is keeping a close eye on local social developments. Once the event location is decided, event planners will have to delve into high volumes of information, which would ultimately paint a more accurate picture of the destination as small -but very important- details such as time zone differences, national holidays, ‘rules’ of local social behavior, etc. will become available. This type of research enables you to produce a much more effective strategy for communicating with your local partners, suppliers and audience, as it minimises the risk of ‘communication gaps’ throughout the planning process.

Balance the budget

Trying to stay within the set budget limitations, while attempting to deliver a successful international meeting or event does not have to be contradictory. The most preferred international meeting destinations do facilitate the employment of more cost-effective planning essentials, such as technology equipment, accommodation, food and beverage, etc., so be sure to map out a clear budget plan, assessing all of your options.

Mind your communication strategy

With international business, it is important to take steps back and re-think the way you transmit information on a number of occasions. While in some countries the exchange of emails is considered a standard business practice, some cultures might prefer a more personalised approach. It is therefore essential to take some time to understand international cultures and business conditions, in order to determine how they could impact your event’s communication strategy.

Whether you are interested in enhancing the overall meetings and event experience, boosting participants’ engagement or activating your target audiences, MCI can help you achieve your goals. For more visit us here.

Have a look at more event professionals basics here.

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