Business networking is an essential component in the events world, and admittedly one of the most desirable objectives for attending an event. However, for some people starting a conversation, connecting with prospects or finding the right networking-match can be difficult and, in some cases, even distressing.
Placing technology on the front line can help event professionals overcome these obstacles and enable attendees to generate more value from networking opportunities, as well as get the feeling of a well-executed and worthwhile experience.
Because in the end, what you really want is to make each visitor a participant rather than an observer. Not everyone is good at initiating conversations and further interactions, so it is critical to think about ways to make this important step of the networking process easier for all. So, how can event technology support you in achieving this goal?
The answer is: Using Smart badges.
Embrace a paperless way of registration! Not only will your events become more sustainable, but you will most probably enjoy a high yielding out-turn.
Smart badges and bespoke mobile apps form the ‘dynamic duo’ of greater engagement. Motivate your attendees to create a profile, identify who they would be interested in talking to and define their interests and expectations from attending; these are valuable information that can be documented on their smart badges.
Through building a user-friendly mobile app, which will include all created profiles, attendees will be able to walk around and get push notifications on the right matches – people who they’ve identified prior to the event and with whom they share the same interests.
Perhaps the greatest advantage of using smart badges, is the potential of truly improving the entire event planning process. As an event professional, having high volumes of data regarding your attendees, sponsors and exhibitors at your fingertips, provides with invaluable intelligence on assessing the event’s success and gives an estimation of what it actually takes to improve in the future.
Find more tips and inspiration here.
Whether you are interested in enhancing the overall event experience, boosting participants’ engagement or activating your target audiences, MCI can help you achieve your goals. For more visit us here.