Back to blog index

Crafting a Successful Event Sponsorship Programme

event sponsorship

Event sponsorship is shaping the way event planners add a valuable revenue stream to their events and conferences. At the same time, event sponsors are seeking to maximise return on investment. Ensuring your sponsors and exhibitors are happy by making the most out of their sponsorship programmes, is a process that starts way before the actual day of the event and expands further to the post-phase.

Regular follow-ups and actively attending to their requirements, are necessary compounds of a successful – and mutually beneficial – business relationship but what can event planners do to create rewarding onsite experiences for their sponsors?

Here are some ideas to get your creativity juices flowing:

Use props to reinforce your sponsors’ message and attract more visitors to their booths. Props don’t need to be extravagant or expensive. All you need to do is attend to your sponsor’s needs and goals and help them find the right theme to increase impact.

Lounges can become valuable extensions of the exhibition floor. Especially during peak times in busy exhibitions, a place to sit down and unwind can turn into a networking haven. Bearing in mind that one of the most sought-after goals of your sponsors is to interact with attendees, chat with prospects and even catch-up on their emails, creating an inviting space within the exhibition floor where visitors get re-energised, can make a world of difference.

Extend impact with meaningful give-aways and mementos. Within a hyper-digital era, dominated by social media,  your attendees are most likely going to be taking pictures of the exhibition and sharing them on their social media accounts. Allow your sponsors to become an integral part of such a popular trend, by installing photo booths with visible branding, where visitors can capture fun and memorable moments making the impact of the exhibition last longer.

More often than not, adding a slight twist to old-school engagement methods can significantly refresh your sponsorship programme and evoke the never-seen-this-before feeling.

Whether you are interested in enhancing the overall event experience, boosting participants’ engagement or activating your target audiences, MCI can help you achieve your goals. For more visit our website.

Find more tips and inspiration here.

File Download


Suggest a blog Topic


To suggest a topic, please complete this short form.

Get the MCI Live Monthly

Get the MCI Live Monthly

To sign up for our monthly newsletter, please complete this short form.

Send a message


To email the author, please complete this short form.