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Trending Incentive Destination: Tip of Baja

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Zadún, a Ritz-Carlton Reserve is scheduled to open in late 2018. Photo courtesy of The Ritz-Carlton.

If you’ve not been to Los Cabos in a few years, you’re in for a surprise. In 2014, a rare hurricane (the third in some 70 years) forced an update and remodel of existing properties and airport. As an abundance of money and resources funneled into the two capes, investors envisioned the future. The result: 25 new resorts and nearly 6,000 guest rooms will have been added to the southernmost tip of the Baja Peninsula by 2021 with the lion’s share completed by close of 2018. The theme is luxury with copious openings at the high-end of the market and a significant addition of upscale all-inclusive resorts. Nearly every major hotelier is making a significant investment in the region.

Growth has also extended the hotel zone. Whereas, most properties were previously located on the 30-mile stretch between San José del Cabo and Cabo San Lucas, new development now also encompasses the coasts beyond both cities. Not unexpectedly, expansion has included a string of premium golf courses and a plethora of swanky eateries and nightclubs.

Perhaps, the biggest surprise is San José del Cabo. Once considered the more commercial cape, the nearly 300-year-old community is now the epicenter of charm. The city has invested in renovating the streets and buildings of its old town. New bistros, galleries, and inviting shops sell quality products and art from throughout the country. Just across the estuary are organic farms featuring restaurants serving farm-to-table culinary treats and a sophisticated marina-development luring luxury vessels and charters.

By Anne E. Albright, Executive Vice President, Wyndham Jade, an MCI Group company.

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