Leveraging the power of technology to build strong relationships with your event attendees is more than just making a good first impression. It is delivering a great experience. And as today’s focus is on providing attendees with such as experience, driver to increased attendee retention, event professionals ought to continuously show they put their attendees’ needs and expectations at the forefront from the moment they display the first signs of interest, until they leave the venue.
Realising personalised experiences is key to captivate audiences and gain true event advocates, how can you make sure your attendees understand your commitment?
Having the right digital tools and processes in place is a necessary step, long before the actual day of the event. Keep in mind though, that event technology should not perceived only as a registration facilitator or a ‘wow’ add-on. In reality, it is an irreplaceable source of data gathering allowing both event planners and event attendees to get the most out of the experience. More specifically, providing your event attendees with an inviting, welcoming environment is of course paramount, but using technology to gather and disseminate information will help you drive your business forward.
So, what can event planners do to ensure attendees enjoy their experience to the fullest?
In most cases, a significant part of your expected attendance comes from all across the world, making transportation and accommodation services a high priority. On this premise, developing a mobile app that provides key information on registration, transportation options, hotels, and other activities near the venue location allows you to connect more efficiently with the attendees.
Want to take this to the next level? Consider linking your mobile app with a shuttle service provider. Once your guests check-in or register onsite, the app automatically triggers a notification, including name, location and route. This way, they can enjoy a stress-free experience, focusing on the content and networking.
Building strong relationships with your target audience is much more than creating immersive onsite experiences. It is about building the foundations for long-term commitment, and increasing retention. So, it is crucial to:
- Remind them what the added value of attending your event is
- Involve them in shaping your event by encouraging them to give feedback
- Recognise their commitment by establishing an open and continuous communication channel
At MCI, we are using technology in alignment with the key needs and goals that organisations require in order to deliver impactful conferences for engaging and activating their audiences. Contact us here to find out how we can help.