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Event Professionals Basics: Smart Use of Event Technology

Event professionals - event technology

Determining where and how to use event technology – and its numerous facets – can be a strongest tool for all event professionals. While adding it to your strategy mix should be done carefully, and not just for the sake of it, benefits like attendee satisfaction and retention, efficiency and additional revenue streams are hard to disregard.

Incorporating technology into the event flow can be time consuming and costly. Therefore it is an absolute necessity to ensure it yields a significant return on investment and used to tackle key issues such as:

  • Ways of streamlining registration or increasing attendance
  • Making the event experience one-of-a-kind
  • Facilitating & improving data gathering
  • Complementing marketing activations to generate greater impact

More specifically, the key to the successful implementation of event technology lies within the following areas:

Attendee experience

Even though a significant number of today’s attendees is very familiarised with technology, there must be something in it for them for using your selected event technology optimally. Not only does it need to be user-friendly, but it should also add more value to their experience. Generally, the main components of an event experience are the five senses; touch, sight, smell, taste and sound. Therefore, event technology can help stimulating these senses by smoothly blending with your chosen event concept. From projection mapping and virtual reality, to immersive AV productions, event technology can transform your attendees from visitors to engaged participants.

Another aspect of ensuring a top-notch experience is safety and cyber security. It is vital to make participants feel – physically and digitally – safe and comfortable. Having a solid cyber security strategy in place allows you to protect your event and attendee data, whilst at the same time, using event technology such as facial recognition onsite, enables you to control access to specified areas thus improving safety.


Even the most innovative and trending event technology needs a solid marketing plan in place for being adopted by attendees. Ensure that you are on the same page with your stakeholders, such as vendors, suppliers and exhibitors, keep your messaging clear and all other marketing efforts consistent.

With a plethora of marketing automation tools, event professionals can now stay on top of their marketing game by launching riveting email campaigns, while monitoring social media and engaging in online conversations. And as today’s event format is nothing like its past versions, going hybrid or adding a live streaming element allows you to reach a larger audiences, spread your message across the world and reach a higher number of interested parties.

Looking for more inspiration? Find more event professionals basics here.

At MCI, we are using technology in alignment with your key needs and goals in order to deliver impactful events. Contact us here to find out how we can help.

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