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Event Professionals Basics: Growing Your Event With LinkedIn

LinkedIn event growth

Without a doubt, LinkedIn is today’s go-to social media platform to build a strong network of connections and promote your business.

Exceeding 100 million active users worldwide, LinkedIn is still under-utilised as a promotion tool for our industry, placing other platforms like Instagram and Facebook in the lead. However, this premier social platform for professionals is specifically designed to bring value to those who are particularly seeking content related to their area of expertise or professional interests. For our case, there are several ways for event planners to benefit from the valuable content contributions posted on LinkedIn:

Wondering what types of posts would deliver value to you and your event? Here are a few ideas to get you started:

  • Promote your guest speakers, partners, sponsors and exhibitors giving away small teasers to build up anticipation.
  • Give a behind-the-scenes look and feel of your event production process, using visual content such as videos and images.
  • Share useful information about the event location and venue; this way you help your attendees navigate easily through the area and build-up anticipation, especially if you have something special planned!
  • Are you looking for volunteers to further support you onsite? LinkedIn is the perfect platform to announce work opportunities.
  • Lastly, with LinkedIn, you can spice up your event’s networking opportunities, encourage connections and work towards building your event’s online community before the event.

LinkedIn social platform

Having identified the most suitable types of content to push, what could you do to amplify this form of communication, aiming at capturing the attention of the right people?

Ask your partners, guests, sponsors and exhibitors to share your event posts. Capitalise on your company’s or personal LinkedIn networks and connections by encouraging them to help you promote your event.

Share your event-related content to relevant LinkedIn groups. LinkedIn groups are conversational hubs for individuals who share common interests and expertise. Identify the most suitable matches to your event groups and join them for sharing company updates and meaningful content.

Consider sponsoring content through LinkedIn’s paid advertising options. Just like in most social media platforms these days, LinkedIn gives you the opportunity to boost your reach through paid advertising. Either by sponsoring specific posts, or by creating an ad, you can now target specific individuals using a set of filters. This ensures that your posts and updates reach the right people, leading to greater engagement with users and visibility to other networks.

Find more event professionals basics here.

Whether you are interested in enhancing the overall event experience, boosting participants’ engagement or activating your target audiences, MCI can help you achieve your goals. For more visit us here.

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