As an event professional, you have most probably noticed that even though the right speakers can drive remarkable event results in terms of attendance and audience engagement, it is sometimes useful to spice things up! In the quest of exploring different ways of grasping their attention, here’s why interactive workshops should be considered as an effective solution:
Keep in mind that treating event workshops as a byword does not guarantee you the desired results. You need to throw interactivity in the mix to have a better chance of transforming them from visitors to active participants. The following steps can be used as a guide to a great start.
Make sure these interactive workshops are in line with your audience’s interests.
Your audience should welcome interaction. They should also feel comfortable in situations where blending conversations or sharing personal experiences combined with hands-on activities are selected. These individuals will gladly sit in the front row and participate actively. On the other side of the coin, for those who strongly believe in the knowledge of the leader, a dynamic facilitator can make a world of a difference.
Increase interaction with optimum seating arrangements.
The way seating is structured within the event space has big implications in how – or if – your attendees communicate with each other. To ensure greater impact, consider the option of placing your interactive workshops in non-conventional areas. If the attendees feel they are in a traditional, old school learning environment, they will tend to act accordingly.
It’s not about theory, it’s about practice.
While it might be nice to fill your interactive workshop’s time talking about what-ifs, it will make a huge difference if your workshops revolved around topics and themes, which your audience can relate to and possibly apply to their everyday lives. Additionally, it is crucial to remember that in this case there is no “one-size-fits-all” strategy. You need to incorporate different learning styles throughout the workshop to ensure personalised experiences for all attendees, whether they are more visual or verbal, social or solitary.
By following these simple – yet effective – steps, event planners can deliver interactive workshops to create a striking experience and ultimately and pull off an event to remember.
Whether you are looking for ways to uplift the overall experience, boost engagement or activate your audiences, MCI can help you achieve your goals. For more visit us here.