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Looking Into the Future: Tech or Immersive Experiences?


Despite our immersion into the digital world, there is still a dire need for face-to-face interactions; the irreplaceable component of impactful experiences. Over the last few years, our industry’s experts have witnessed remarkable innovations and technological advancements making their way into the world of meetings and events.

Virtual and augmented reality have become unique attention magnets, while automation tools have significantly streamlined the work of event planners.

All these technologies are centered around an overarching goal; to create a one-of-a-kind experience. Therefore, a one-size-fits-all approach should not be considered and employed as a solution that can help you stand out. What should be the goal is the design and implementation of a unique offering that will help inspire your attendees for engaging with your event and come back.

Therefore, personalised interaction and tailor-made experiences are fundamental to success. In order to achieve that, you must use resources and methods that will help you understand your audience, determine how they want to interact, and finally establish ways to create meaningful connection with them: Enter event technology.

Event tech can be the means to gather attendee data, understand their expectations and connect with them on different levels. What needs to be understood is that despite event tech being under the spotlight, it should not overshadow engagement. Its role is to facilitate and optimise the processes which lead to greater impact.

So, looking into the future of meetings and events and taking into account the current state of the industry, what would you consider as the main experience theme generator: event tech or immersive experiences? The answer is both: immersive experiences being the mission and event tech the tools.

Whether you are interested in enhancing the overall event experience, boosting participants’ engagement or activating your target audiences, MCI can help you achieve your goals. For more visit us here.

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