Events are known for causing a big strain on society and on the environment, as they stress local resources and generate a lot of waste which is a big environmental issue – especially if this waste is land-filled! Since many aspects go into organising an event, here are our top tips on 3 main areas for successfully organising high performance sustainable events.
Choosing a Destination – One of the first things that go into organizing an event is choosing the right destination, and this is especially important when we want to make an event more sustainable. A sustainable destination already has the right laws for waste management, has green venues, hotels, and suppliers to automatically increase sustainability standards and performance. A great tool for finding this destination is the Global Destination Sustainability Index (GDS-Index), which was built to benchmark and measure destination sustainability for the meetings and events industry by measuring environmental, social, supplier and CVB performances.
Re-imagining Production – Our approach to a holistic sustainable production in events is the 5 Rs: Rethink, Reduce, Reuse, Recycle and Report. Rethinking production would be for example, moving to more sustainable materials for branding and signage, carpeting and stands and lanyards and badges. Reduce targets mainly carpeting, waste and unnecessary merchandise that no one really ends up using or keeping anyways. Reuse could be for banners, so we could look into repurposing or upcycling materials, reusing signage, collecting lanyards and badge holders for future events. Recycle, it’s very important to partner with the venue to make sure that proper recycling is in place. Lastly, report. Sustainability is about progress not perfection. So reporting always helps us to measure progress, plus get an overview of what was done well and what needs to improve in future events.
Food & Beverages – Food in most cases can make or break an event, which is why it’s always important to work with caterers to develop and offer the perfect menu for attendees. Now, how about making the dining experience a lot more exciting and sustainable at the same time? You can approach this using a method we like to call FLOSS – Fair, Local, Organic, Seasonal, and Sustainable. Food that achieves FLOSS criteria touches all aspect of sustainability: the social aspect by making sure the food was produced in the right labour conditions, the environmental aspect by minimising transportation and pesticides and is fresh and the economic aspect by developing a flexitarian menu that isn’t meat heavy and thus cutting costs down.
But this is only the tip of the iceberg – there are many more things you can do! Click on the link to explore the different aspects of high performance sustainable events in detail!
To discover how we can help you design a sustainable event that drives high performance, elevates your brand and exceeds expectations in attendee participation, visit us here.
Also, make sure to visit our sustainability blog for the latest insights, trends, and news.