Looking at capitalising on marketing channels to drive attendance and engagement, social media should be at the top of an event planner’s list. Be careful though as knowing what type of content to post, when to post it and in which channel, is no easy feat. Going through a social media checklist with best practices and information on what to avoid is a crucial step to take in order to create meaningful social media buzz and ultimately deliver value to your event and your brand. Here are a few tips to get you started:
Keep them engaged early on
Be proactive and encourage potential attendees to interact with you in advance. For this to happen, it is essential to give them the opportunity and platform to express their thoughts, give feedback and share content that they find interesting around the event. This is where having meaningful and shareable hashtags come in handy, as they allow attendees to keep track of the event – and its content – throughout its lifecycle.
Spark their interest
As the event draws closer, the challenge of pulling potential attendees off of the fence becomes greater. This is where social media can make a difference and help you create intriguing content and campaigns. Launching contests, running online polls and carefully monitoring your event hashtags are all effective ways to keep the fire burning. Identify your ambassadors, who fit your goals, and get them to champion your key message. Furthermore, motivate your speakers to produce and publish teaser content, which will support you in building up greater anticipation. Lastly, don’t miss out on the opportunity to share some event production behind-the-scenes material, as this allows for creating personalised connections with potential attendees.
Generate high-quality live content as much as possible. Nowadays, it is fairly simple and easy to stream live feeds of your event and push online content in real-time. Consider, for instance, bringing your social media feeds to your event by placing a social media wall in a central location of the venue. This creates a unique opportunity to get your attendees talking on social media, boost interaction between each other and trigger the desired social media buzz that refreshes your event throughout its duration.
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Whether you are interested in enhancing the overall event experience, boosting participants’ engagement or activating your target audiences, MCI can help you achieve your goals. For more, visit us here.