Handling the various aspects of congress planning with high efficiency and professionalism, from orientation and marketing to onsite experience, evaluation and post-event activation is a crucial part of the association journey. There comes a challenge; the task of making the congress stand out and motivating delegates to register is no easy feat. While the obvious way to achieve this is by communicating the value of attending, there are numerous tips and tricks to boost registrations numbers and subsequently congress revenue.
Early bird and last-minute registrations
Define the early bird and last-minute registrations strategically. By setting a date until attendees can register at a lower cost, you encourage them to jump on the opportunity of better pricing and register sooner. On the other hand, putting a price and date behind last-minute registrations should be handled with extra caution, as this could discourage people from registering.
Get your sponsors and partners actively involved
Ask your congress sponsors to be your true partners in the battle of registrations and congress revenue increase. Don’t overwhelm them with complicated tasks and time-consuming actions. Simply ask them to spread the word by promoting the congress on their own social media platforms, website or signatures. Identify the right partners, those who are eager to promote the congress with you and help them understand that more registrations equals more onsite exposure.
Fuel registrations with social media
Your presence on social media needs to be active and consistent. Spark your audience’s interest by posting the latest updates and news about the congress. Tease them with videos demonstrating the preparations onsite, ask your speakers to promote trending topics that will be discussed among their network and highlight the vibrancy of your congress in short, spirited interviews. Use your social media platforms to target your audience and advertise your registration platform strategically. Identify those who are in right areas with easy access to the event, as well as those who have previously shown interest in the congress, and create interesting campaigns which highlight the value of registering and hence attending.
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